Considering eWed Insurance for your event insurance needs? The below eWed review is intended to provide full context on their various claims, including why being listed on Forbes Advisor is not what it seems.
The Forbes Advisor Scheme
Forbes and Forbes Advisor, although related, can be considered two different publications. Forbes Advisor is run by a separate company called Marketplace and is leveraging Forbes’ brand and domain authority to rank high on Google search results (AKA parasite SEO). There, they insert their own affiliate/commission links to monetize those pages. Here is the page the Wedsure review is found. You will notice that the eWed link is an affiliate link to “Shareasale.com”, which are common affiliate platform.
Also, it is speculated that Marketplace also runs the affiliate pages of CNN Underscored and USA Today.
Lars Lofgren does a good breakdown of how Forbes Advisor works here and why their “unbiased reviews” might not be so unbiased after all.
Forbes Advisor Exposed?
The Forbes Advisor scheme may have finally been exposed and it appears Google may be taking action, according to Jackie at Indexsy:
This is great news for those looking for unbiased reviews.
Other Options
Most insurers now provide an online purchase option, including Markel, GatherGuard, Allstate, SpecialInsurance.com, and State Farm allowing you to secure coverage within minutes.
Our Top Picks For Liability Coverage:
Be sure to check your venue’s insurance requirements before securing a policy!
GatherGuard
Damage to rented premise limit: $250,000
Medical expense limit: Not included
Waiver of Subrogation Endorsement: No
Primary Noncontributory Endorsement: No
Free quote feature available
SpecialInsurance.com
Damage to rented premise limit: $300,000
Medical expense limit: $5,000
Waiver of Subrogation Endorsement: Yes
Primary Noncontributory Endorsement: Yes
Free quote feature available
Coverage can extend beyond midnight depending on state liquor laws, in which case only 1 day of coverage is required